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發(fā)布：IPRdaily中文網(wǎng)（iprdaily.cn）
作者：Graeme Murray (Associate) 麥仕奇英國劍橋辦公室
譯者：高燕 (Associate) 麥仕奇北京辦公室
原標題：阿迪達斯失去"三道杠"
阿迪達斯失去“三道杠”
上周，阿迪達斯的一個三道杠商標被歐盟普通法院（European General Court）宣告無效。
對我們大多數(shù)人而言，“三道杠”等同于阿迪達斯及其品牌。歐盟普通法院的上述判決向各企業(yè)含大牌企業(yè)敲響了警鐘，提醒在商標申請前制定策略計劃的重要性。
案情提要
阿迪達斯2014年注冊了如下歐盟商標（在案商標）：
在案商標申請時包含的商標描述為“本商標由三條平行、等距、同等寬度的豎條構(gòu)成，將以任意方向使用在商品上”。
一家比利時制鞋公司發(fā)起無效挑戰(zhàn)。歐盟知識產(chǎn)權(quán)局第二復(fù)審委員會于2016年宣告在案商標的注冊無效，理由是商標缺乏內(nèi)在顯著性而且未經(jīng)證明已經(jīng)在歐盟獲得顯著性因此一開始就不應(yīng)在2014年獲準注冊。
阿迪達斯之后向法院起訴。阿迪達斯聲稱在案商標是一個紋樣商標（pattern mark）而不是普通圖形商標（figurative mark）并且經(jīng)過使用已在歐盟獲得顯著性。
2019年6月19日，歐盟普通法院維持了此前歐盟知識產(chǎn)權(quán)局第二復(fù)審委員會作出的無效裁定。
對注冊商標的不同解釋
商標申請的內(nèi)容是否準確反映申請人的保護需求至關(guān)重要。在申請已含內(nèi)容及定義之外再提出別的保護請求是不可能的。
阿迪達斯在本案中辯解在案商標是一個紋樣商標因此能以各種尺寸、比例進行延伸性使用。
但是歐盟普通法院維持了歐盟知識產(chǎn)權(quán)局第二復(fù)審委員會的認定，認為商標的保護范圍只限于商標所注冊的樣式。
歐盟普通法院強調(diào)阿迪達斯在申請時已標明該商標為圖形商標，并未說明是一個紋樣商標。
因此，在案商標僅能就注冊時所呈現(xiàn)的尺寸、比例獲得保護。
使用商標與注冊樣式不同
在案商標的核準保護范圍看來比阿迪達斯原本預(yù)期的要窄，這就直接影響了法院對阿迪達斯提交的使用證據(jù)的效力的判斷。
某些情況下，使用的商標與注冊樣式略有差異，只要差異不影響到商標的顯著特征，使用證據(jù)仍然可以被采信視為有效證據(jù)。
阿迪達斯在本案中聲稱其商標已在歐盟通過使用獲得顯著性并提交了使用證據(jù)，但大部分證據(jù)里顯示的是與注冊商標不同的三道杠圖形。
阿迪達斯同時聲稱其實際使用的商標并未改變在案注冊商標的顯著特征，因此這些使用證據(jù)應(yīng)當被采信視為有效證據(jù)。
但是歐盟普通法院與歐盟知識產(chǎn)權(quán)局第二復(fù)審委員會并不認可與注冊樣式有區(qū)別的商標的使用證據(jù)的效力，并強調(diào)以下幾點：
1. 商標本身非常簡單時，使用樣式僅有細微差異也可能導致對注冊樣式的特征的顯著改變；
2. 使用樣式采用了相反的顏色搭配組合，這必然改變了注冊樣式的顯著特征；
3. 有些證據(jù)顯示實際使用的標志是兩道杠而不是三道杠；
4. 實際使用的斜條紋組合改變了商標注冊樣式的顯著特征。
商標在歐盟是否已獲得顯著性
阿迪達斯聲稱在案商標已通過使用在歐盟獲得顯著性因此應(yīng)當維持注冊。
阿迪達斯提交的大部分證據(jù)因顯示的實際使用商標與注冊樣式不同而被認定無效，其余有效的證據(jù)只剩下從五個歐盟成員國獲得的市場調(diào)查報告。
雖然可以依照在幾個成員國的證據(jù)從而推測出商標在整個歐盟范圍內(nèi)的使用情況，但在本案中，五個歐盟成員國的市場調(diào)查結(jié)果最終被認定不足以證明商標在歐盟已獲顯著性。
本案對商標權(quán)人的提示
輸了本案對阿迪達斯而言倒不是全盤皆輸。阿迪達斯還有一些包含多種樣式的三道杠注冊商標。但本案是一個例子，體現(xiàn)了商標申請之前制定策略計劃的重要性。
阿迪達斯原本希望得到的保護范圍比實際獲得的要大，但商標申請時的一些描述直接影響了法院對注冊商標的解釋。
本案判決還凸顯了商標程序及訴訟中證據(jù)的重要性。理解注冊商標的保護范圍，確保使用方式符合保護范圍，保持使用的良好記錄及證據(jù)，對于日后維護注冊權(quán)利或者在類似于本案的撤銷案件中維持注冊，都十分重要。
本案判決也同時突顯在整個歐盟范圍內(nèi)證明一個商標的使用將變得更加困難。
上述這些問題都十分復(fù)雜。商標權(quán)人需認真考慮從一開始就委托一個商標代理律師來辦理業(yè)務(wù)，以確保在打算提交的申請以及注冊權(quán)利的后續(xù)維護、維權(quán)及抗辯方面均獲得專業(yè)意見。
附英文版：
Adidas Loses its Stripes
Last week one of Adidas’s three stripes trade mark was declared invalid by the European General Court.
To most of us, three stripes is synonymous with Adidas and its branding. However, the recent decision of the General Court serves as a vital reminder for businesses on the importance of strategic planning before filing your trade marks, even for big brands.
Key Facts
Adidas registered below European Union trade mark in 2014:
The registration also included the description: “The mark consists of three parallel equidistant stripes of identical width, applied on the product in any direction”.
The European Union Intellectual Property Office Second Board of Appeal invalidated the registration in 2016 upon a challenge brought by a Belgian shoe company, ruling that the mark is inherently indistinctive and has not acquired distinctiveness throughout EU and should not have been granted registration in 2014.
Adidas then brought the case to the court. Adidas argued that the mark was a pattern mark rather than a figurative mark and has acquired distinctiveness in EU through use.
On 19th June 2019 the General Court confirmed the invalidity of the above European Union Trade Mark registration, upholding an earlier decision of the European Union Intellectual Property Office Second Board of Appeal.
Interpretation of the Mark as Registered
It is essential that a trade mark application correctly sets out exactly what the applicant is seeking to protect. It is not possible to claim a scope of protection which is over and above what is presented and defined in the application.
Adidas sought to argue that the mark was a pattern mark and therefore capable of extending to use in various dimensions and proportions.
However, the General Court upheld the Board of Appeal’s decision that the scope of protection was limited to the mark in the exact form registered.
The General Court highlighted that Adidas had indicated in its application that the mark was a figurative mark and had made no reference to the mark being a pattern mark.
As a result, the registration could only extend to the lines presented in the dimensions and proportions reflected in the mark subject of the registration.
Evidence of Use of Marks which Differed to the Mark as Registered
The scope of protection granted to the registration was therefore narrower than Adidas originally intended and this had a direct impact upon the Court’s assessment of the evidence of use Adidas had submitted in the proceedings.
In certain circumstances it is possible to rely upon evidence of use of a trade mark which differs to a mark as registered if the differences have no impact upon the distinctive character of the mark.
In defending the invalidity action Adidas argued that the mark had acquired distinctiveness in the EU and submitted evidence of it in use to support that claim. However a significant proportion of the evidence submitted related to use of three stripes in forms which differed to the mark as registered.
Adidas argued that the evidence related to use of variations which did not alter the distinctive character of the registered mark, and submitted that the evidence should therefore be accepted.
However the General Court agreed with the Board of Appeal’s decision to refuse the evidence of use of marks which differed to the mark as registered, reiterating the following points:
(i) where a trade mark is extremely simple, even a slight difference could lead to a significant alteration to the characteristics of the mark as it had been registered;
(ii) use of the mark at issue in the form where the colour scheme is reversed necessarily alters the distinctive character of that mark
(iii) some of the evidence showed a sign with two instead of three stripes and
(iv) the use of sloping stripes altered the distinctive character of that mark.
Acquired Distinctiveness throughout the EU
Adidas’s defence to the invalidity action was based on its claim that the mark had acquired distinctive character throughout the EU by virtue of the use made of it and was therefore capable of registration on that basis.
As a large amount of the evidence submitted was deemed to relate to marks which were not included in the scope of the registration, Adidas was essentially left with five market surveys from five EU member states to support its claim.
Whilst it is possible to extrapolate evidence in a number of member states to the entire territory of the EU, in this instance it was held that five market surveys in five EU member states was not sufficient.
Key Points for the Reader
All is not lost for Adidas as it does own a number of trade mark registrations for various forms of its three stripes mark. However, this case is an example of the importance of strategic planning before filing a trade mark application.
Adidas was seeking to claim a broader scope of rights than it was granted and the drafting of the application impacted upon the Court’s interpretation of the registration.
The decision also highlights the importance of evidence in trade mark proceedings. Understanding what your registration protects and ensuring that your use reflects what is protected, as well as retaining good records of such use, is very important should you later seek to enforce your registered rights, or as here have to defend an action to cancel your registration.
Finally, the decision highlights the increasing difficulty associated with proving use throughout the EU.
All of these issues are extremely complex, and you should therefore seriously consider instructing a Chartered Trade Mark Attorney from the outset in order to ensure that you are properly advised on your proposed application and on the subsequent maintenance, enforcement and defence of your registered rights.
發(fā)布：IPRdaily中文網(wǎng)（iprdaily.cn）
作者：Graeme Murray (Associate) 麥仕奇英國劍橋辦公室
譯者：高燕 (Associate) 麥仕奇北京辦公室
編輯：IPRdaily王穎 校對：IPRdaily縱橫君
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